Color Preferences in Different Societies
Favoritism of colors varies widely. Oftentimes societal influences will have a direct impact on what colors we favor and disdain. In America the color blue often symbolizes sadness, black symbolizes mourning and yellow symbolizes fortune. From a recent study, it was discussed that associative learning is the process where an individual develops color preferences. In different countries, color preference vary. In China, red indicates luck, while in Nigeria and Germany it means the exact opposite. An excerpt from Dr. Isaac H. Godlove describes American views on color.
"In recent years, these troublous times have made some of us chronically blue. Our business was in the red. We were going home with a dark brown taste in the mouth. We were unable to look through the old rose-tinted glasses to see the yellow-golden flood again flowing our way. The purple depression had us contemplating black mourning for dying business, departed bank accounts and profits. But we took a hitch in our belts and carried on, waiting for the rosy dawn, for we lacked the yellow streak. We toned up our product, gave it a more healthy complexion, made it more attractive; put more color spice into our sales appeal."
Read more about this topic: Favorite Color
Famous quotes containing the words color, preferences and/or societies:
“All our Concord waters have two colors at least; one when viewed at a distance, and another, more proper, close at hand.... Walden is blue at one time and green at another, even from the same point of view. Lying between the earth and the heavens, it partakes of the color of both.”
—Henry David Thoreau (1817–1862)
“This is the great truth life has to teach us ... that gratification of our individual desires and expression of our personal preferences without consideration for their effect upon others brings in the end nothing but ruin and devastation.”
—Hortense Odlum (1892–?)
“Modern equalitarian societies ... whether democratic or authoritarian in their political forms, always base themselves on the claim that they are making life happier.... Happiness thus becomes the chief political issue—in a sense, the only political issue—and for that reason it can never be treated as an issue at all.”
—Robert Warshow (1917–1955)