Programming and Ratings
Fast Money's first 13 episodes (including one live audience broadcast) aired during the summer of 2006 in the Wednesday 8pm ET timeslot. Ratings were relatively low, with the program averaging a bit over 110,000 viewers per week. During the week of 2006-09-18, the program tried a new timeslot at 5pm ET, the plush timeslot with highly rated Closing Bell serving as the lead-out (bumping Kudlow & Company to 8pm for the week). Here the show flourished, nearly doubling its viewership average to 211,000 viewers (on-par with what K&C normally gets). The 5pm ET timeslot, while successful, bumped Kudlow & Company to 8pm. This brought the show's ratings down substantially compared to where they were before the temporary move. After its successful 5pm test run during the week of 2006-09-18, CNBC retried the program again at 8pm the week after. CNBC had hoped it may have gained some traction after the increased viewership from the week prior. The show did not. Ratings were roughly on-par with the summer 2006 airings.
Read more about this topic: Fast Money (CNBC)
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