Running Gags
A major running gag throughout the cartoon series is the fact that Wile E. Coyote (an ironic pun on "Wily") is continually defeated by his own gadgets, often obtained through a fictitious mail-order company called "ACME". The name of the company is ironic because of its meaning the best or the highest in quality. A commentator in the Looney Tunes Golden Collection pointed out that what keeps Wile E. going is his perception that the gadgets typically almost work.
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Famous quotes containing the word running:
“The shallowest still water is unfathomable. Wherever the trees and skies are reflected, there is more than Atlantic depth, and no danger of fancy running aground.”
—Henry David Thoreau (1817–1862)