Reception
The movie released on 29 October 2008 with Golmaal Returns. It had an extremely good opening and most of the shows were a sellout. According to Delhi based distributor Joginder Mahajan "Both films are faring exceptionally well at the box office. Content wise, Fashion is for upper crust audiences and is attracting youngsters; Golmaal Returns is for the masses. However, as per the current statistics, the reaction for Fashion is going at around 70 percent, while Golmaal Returns has fallen to 50 percent. Stay wise, the former is a long-term movie and the initial reaction for it has been 100 per cent."
Fashion recovered half of its costs - around Rs. 8.5 million - from in-film advertising through its sponsors and endorsements from brands like Lenovo, Sunsilk, Reebok and Kimaya even before it released. Fashion collected 33 crore in it first week worldwide. Box office India declared the film as "average" after it grossed Rs. 36,75,00,000. Worldwide Fashion box office earned 8,658,713 $ (49 crore).
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Famous quotes containing the word reception:
“Aesthetic emotion puts man in a state favorable to the reception of erotic emotion.... Art is the accomplice of love. Take love away and there is no longer art.”
—Rémy De Gourmont (1858–1915)
“He’s leaving Germany by special request of the Nazi government. First he sends a dispatch about Danzig and how 10,000 German tourists are pouring into the city every day with butterfly nets in their hands and submachine guns in their knapsacks. They warn him right then. What does he do next? Goes to a reception at von Ribbentropf’s and keeps yelling for gefilte fish!”
—Billy Wilder (b. 1906)
“Satire is a sort of glass, wherein beholders do generally discover everybody’s face but their own; which is the chief reason for that kind of reception it meets in the world, and that so very few are offended with it.”
—Jonathan Swift (1667–1745)