New Flavours
On Monday, 23 October 2006, two new flavours of Farmers Union Iced Coffee were released in South Australia. Farmers Union Strong Iced Coffee which features a stronger coffee blend, which subsequently began sale in Tasmania, and Farmers Union Light Iced Coffee which has no added sugar (aspartame is substituted for sugar) and a taste similar to the original.
According to the company, both the original variety and the Light flavours contain approximately 18 mg of caffeine per 100 mL, while the Farmers Union Strong Iced Coffee contains 24 mg.
The Light Iced Coffee proved to be rather unpopular, as many consumers didn't like the slightly weaker taste and chose the original alternative. In August 2011, the company released a new product Farmers Union Iced Coffee One, claiming that One had "100% taste, 1% fat and no added sugar", and was a completely new formulation. FUIC One was not overly popular at launch, given the reputation of the Light Iced Coffee, leading to a huge promotion in December 2011, where customers who 'liked' the On the Run Facebook page could print a coupon from the internet, and redeem one of 10,000 free Iced Coffee One's from any petrol station or convenience outlet in South Australia.
Also sold under Farmers Union imprint are the Feel Good range of low-fat/sugar milk drinks, currently including coffee and chocolate flavors.
Read more about this topic: Farmers Union Iced Coffee
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