Departments
Farmers departments include Womenswear, including Switch; Beauty, including Serviced Cosmetics, Fine Fragrance, Health & Beauty and Special Eyes; Lingerie, including Sleepwear; Menswear including Mercery; Accessories, Footwear, and Luggage; Home, including Kitchen, Table Top, Giftware and Laundry; Manchester including Bathroom; Small Appliances; Children's including Childrenswear, Nursery, and Toys; with Electronics and Large Appliances/Whiteware in flagship stores such as Albany and St Lukes. Christmas Shop and Confectionery appear October-December. Fellow James Pascoe Group companies Goldmark (and earlier, fellow JPG brand Prouds) and Stevens also have 'Store-within-a-store outlets within selected Farmers stores.
Since the 2003 purchase by the James Pascoe Group, the chain has aimed to be New Zealand's leading fashion department store. Farmers has moved increasing upmarket, with a focus on the lucrative fashion apparel and beauty categories. Brands stocked include Chanel Beauté, Dior Beauté, Bobbi Brown, Yves Saint Laurent, Lancôme, Estée Lauder, Shiseido, Napoleon Perdis, Clarins, Clinique, Dr. Hauschka, Elizabeth Arden, Revlon, GUESS handbags, Calvin Klein mens underwear, Elle MacPherson Intimates and Sheridan manchester. Unprofitable and loss-making departments such as hardware and computers were discontinued. Farmers own brands include 'Store-within-a-store' youth brands Switch and Substation, Ignite women's fashion, Chisel men's fashion, Lyric lingerie, and Haven homeware.
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Famous quotes containing the word departments:
“Some of these men had become abstrusely entangled with the spying departments of other nations and would give an amusing jump if you came from behind and tapped them on the shoulder.”
—Vladimir Nabokov (1899–1977)
“A man sees only what concerns him.... How much more, then, it requires different intentions of the eye and of the mind to attend to different departments of knowledge! How differently the poet and the naturalist look at objects!”
—Henry David Thoreau (1817–1862)