Influence On Business
Farm Sanctuary prompted Burger King franchise owner David Kessler to bring a veggie burger to customers in western New York in 1993. Mr. Kessler said that getting corporate approval for his request to test market the Griller "was like turning the RMS Queen Mary around in a bathtub", but that he was able to prove that the veggie burger was very popular. In March 2002, Burger King announced it was adding a veggie burger nationwide to its permanent menu, with Morningstar Farms as its sole supplier.
In March 2007, Wolfgang Puck Companies announced that, with "advice from Farm Sanctuary" they were rolling out a nine-point program aimed at "stopping the worst practices associated with factory farming" at all their ventures, including 14 full-service restaurants and 80 fast casual units. This included only using eggs from cage-free hens not confined to battery cages, and serving all-natural or organic crate-free pork and veal.
In 2007, Farm Sanctuary partnered with Turtle Mountain, a dairy-free ice cream company, and vegan cartoon artist Dan Piraro to promote So Delicious Dairy Free Kidz and the Farm Sanctuary Kidz Club.
Read more about this topic: Farm Sanctuary
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