Demographic Data
It's estimated by the Fantasy Sports Trade Association that 32 million people age 12 and above in the U.S. and Canada played fantasy sports in 2010. Participation has grown over 60 percent the past four years with 19 percent of males in the U.S. playing fantasy sports. That figure is up significantly from a 2006 FSTA study that estimated 19.4 million people age 12 and above in the U.S. and Canada played fantasy sports and 34.5 million people ever played fantasy sports. A 2006 study showed 22 percent of U.S. adult males 18 to 49 years old, with Internet access, play fantasy sports. Fantasy Sports is estimated to have a $3–$4 billion annual economic impact across the sports industry.
The FSTA was the first organization to compile demographic surveys of the fantasy sports market starting in 1999. The first survey showed 29.6 million people age 18 and older play fantasy games, but that figure was reduced in later years when it was determined the survey also included people who play NCAA bracket pools, which are not exactly fantasy sports (where you pick individual players).
Read more about this topic: Fantasy Sports Trade Association
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