Fantasy (fragrance)

Fantasy is a women's fragrance and fragrance line by Britney Spears and Elizabeth Arden. Fantasy, the perfume, is the second perfume to be endorsed by Britney Spears. The ad's tagline is "Everybody has one". The Fantasy fragrance line has currently five perfumes; Fantasy, Midnight Fantasy, Hidden Fantasy, Circus Fantasy and Fantasy Twist.

It was released in the US on September 15, 2005, following the successful previous perfume from Spears, "Curious", which made over $30 million in sales in the first three months of its launch.

• Products available for purchase are:
  • 3.3 oz Perfume bottle
  • "Work Your Magic" Body Soufflé
  • "Look My Way" Color Kit
  • "Cast a Magic Spell" Fragrance Roller Ball and Lip Gloss Duo
  • Solid Perfume Compact

• Four-piece gift set includes (only available through Elizabeth Arden's website and Macy's):
  • 3.3 oz bottle
  • 3.3 "Work Your Magic" Body Soufflé
  • 3.3 "Caught in a Spell" Shower Gel
  • Lip Gloss (in a tube or wand applicator format)

Fantasy was created by Jim Krivda, and its notes are red lychee, golden quince, kiwi, cupcake accord, jasmine petals, white chocolate, orchid, musk, orris root and sensual woods. It is initially smelling fruity, then very sweet, showing the promised smells of cupcake and white chocolate, with a very light floral smell.

The Fuchsia bottle is famous for featuring real Swarovski crystals embedded into the glass and the plastic collar. In 2008, the collar began being produced without the Swarovski Crystals, and now all of the Fantasy perfumes have switched to a plastic molded collar with no crystals,but only the 1.7has jewels on its collar. Excluding, of course, new release Hidden Fantasy, which never featured Swarovski crystals in the collar. A believed reasoning behind the use without the crystals was because the glue of the crystal top would melt in higher temperatures. Many buyers soon realized this after a considerable time after purchase. The crystal top was found to be able to move and the glue became very messy.

The television commercial for Fantasy Britney Spears was shot in Los Angeles and was directed by Bille Woodruff. It stars actor–model Nick Steele as the Hunter, with the background music being "Breathe on Me".