Development and Advertising
The original Disneyland soft opening and press premiere were scheduled to begin Wednesday, April 29, 1992 and continue through the weekend. By late afternoon, rioting began in Los Angeles following the acquittal of the Los Angeles police officers involved in the Rodney King beating. Promotional materials with the catchphrase "Be Here When the Night Ignites" were quickly pulled from public circulation. Fantasmic! was not the first Disneyland attraction to share its premiere with an infamous Los Angeles tragedy. On August 9, 1969, the Haunted Mansion was officially opened while later that evening actress Sharon Tate and others were murdered by Charles Manson and his followers.
Fantasmic! was originally going to be called "Imagination", but Disney could not register that title as a trademark, so they changed it to Fantasmic! The attraction was designed to run for 5 years only, but due to continuing positive crowd response in both parks, it still runs today.
Read more about this topic: Fantasmic!
Famous quotes containing the words development and/or advertising:
“As long as fathers rule but do not nurture, as long as mothers nurture but do not rule, the conditions favoring the development of father-daughter incest will prevail.”
—Judith Lewis Herman (b. 1942)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)