Controversy
A 2005 British television advert for Fanta Z showed a couple enjoying a picnic on a beach and drinking from their cans of Fanta Light, but then calmly spitting the drink out. Others were also shown spitting the drink out in similar ways. The viewers complained that the ad condoned spitting and that children were reported to have copied the ad. A head teacher said that a number of children in the playground had also mimicked the commercial. The majority of complainants to the Advertising Standards Authority (ASA) said the images were disgusting and thought it was inappropriate because spitting posed a health risk. The ad became restricted to the post-9pm broadcasts. The ASA agreed that viewers would not want children to see something that is perceived as anti-social, however it did not consider that the images showing people spitting would cause widespread offense or pose a significant health risk.
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