Fangoria - Planning

Planning

Fangoria was first planned in 1978 under the name Fantastica as a companion to the science fiction media magazine Starlog; just as Starlog covered science fiction films for a primarily teenaged audience, Fantastica was intended to cover fantasy films for a similar audience. The publishers were anticipating a groundswell of interest in fantasy owing to the plans at that time for bringing Robert E. Howard's Conan the Barbarian to the screen, plans first announced in 1978.

The Conan film did not arrive until several years later and, when it did, no groundswell in the demand for fantasy films occurred. But before the magazine was even launched, other factors intervened to change the magazine's focus and direction.

The first issue was assembled under the editorship of "Joe Bonham," a pseudonym taken from the quadriplegic hero of Dalton Trumbo's pacifist novel Johnny Got His Gun. This was a cover for Rolling Stone contributor and screenwriter Ed Naha and writer Ric Meyers, best known for his encyclopedic Great Martial Arts Movies: From Bruce Lee to Jackie Chan.

Shortly after the publishing trade press announced the coming launch of Fantastica, the publishers of a Starlog competitor, Fantastic Films magazine, brought suit on the basis of "unfair trade," contending that its young audience would be confused by the magazine's similar title.

The launch of the magazine was delayed by several months as the court deliberated the issue. When, in early 1979, the decision was made in favor of the plaintiff, the publishers of Fantastica were without a usable name, and a pressing need to get the long-delayed issue to the printers. Some quick brainstorming sessions resulted in the name Fangoria, over the objections of Robert "Bob" Martin, who was hired as editor during the delay.