Cultural Impact
In April 2006, NBC announced that it was launching a clothing line, Crane Couture, in conjunction with a storyline that featured Fancy as the head of the fashion department at Crane Industries. Crane Couture, a collaboration between Delivery Agent, Inc. and Passions, debuted online on April 6, 2006, and was the first clothing line featured on a soap opera that was also available for sale to the public. The collection consisted of women's clothing, which NBC Daytime Vice President Annamarie Kostura said would "give Passions fans a taste of Fancy's life, while adding their own unique style to the look."
Crane Couture was featured prominently on Passions; characters often referenced the line, and Fancy wore several of the line's outfits on-air through July while notices on the bottom of the television screen alerted viewers to the Crane Couture website. The Crane Couture advertisements ended when Fancy began pursuing a career in law enforcement, however, and the collection's website is no longer updated.
Read more about this topic: Fancy Crane
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