Operations
Falcon Northwest maintains one facility located in Medford, Oregon, and it chooses not to outsource any of its operations. Falcon Northwest's operations are mostly restricted to online and telephone orders, as the company has not signed any distribution deals with any major retailers.
Falcon Northwest’s system lineup began with the Mach V series and slowly expanded over time. The Mach V models were built with components that Falcon Northwest believed to offer the highest performance in PC games. In 2000, the company added the Talon line at a lower price than the Mach V line. Later, the company brought out the FragBook line of laptops. Falcon Northwest also offers a small form factor (SFF) PC called the FragBox, a miniature system intended for LAN parties. For customers looking for something a little more personal, Falcon Northwest provides custom professionally-painted cases.
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Example of Falcon NW's Fragbook DRX and their custom paintwork.
Falcon Northwest's magazine advertisements over the years have usually consisted of game art and its characters surrounding one of their systems. Their ads have included games such as Half-Life, Unreal, Alien vs. Predator, and MechWarrior, among many others. Their earliest advertisements played off the company's Falcon name and related it with the F-16 Fighting Falcon fighter plane, perhaps relating to the Falcon series of simulations. Many of the company's ads are available for viewing on their web site.
The company has occasionally had customized hardware made specifically for its machines. One example was the Falcon Northwest Special Edition Maxi Gamer Xentor 32, an upgraded NVIDIA RIVA TNT2 Ultra 3D accelerator card. It wasn't simply overclocked, however. The card used special low-latency RAM and hand-picked accelerator chips.
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Famous quotes containing the word operations:
“Plot, rules, nor even poetry, are not half so great beauties in tragedy or comedy as a just imitation of nature, of character, of the passions and their operations in diversified situations.”
—Horace Walpole (1717–1797)
“There is a patent office at the seat of government of the universe, whose managers are as much interested in the dispersion of seeds as anybody at Washington can be, and their operations are infinitely more extensive and regular.”
—Henry David Thoreau (1817–1862)
“A sociosphere of contact, control, persuasion and dissuasion, of exhibitions of inhibitions in massive or homeopathic doses...: this is obscenity. All structures turned inside out and exhibited, all operations rendered visible. In America this goes all the way from the bewildering network of aerial telephone and electric wires ... to the concrete multiplication of all the bodily functions in the home, the litany of ingredients on the tiniest can of food, the exhibition of income or IQ.”
—Jean Baudrillard (b. 1929)