Advertising Career
After a year with the L.H. Waldron advertising agency, Cone joined Lord and Thomas as a copy-writer. Despite health problems stemming from an over-active pancreas, Cone steadily rose up the corporate ladder, eventually impressing the head of the firm, Albert Lasker.
In 1941, Lasker wished to retire and liquidate Lord and Thomas, but he passed of the bulk of the agency's clients to three of his rising stars; Emerson Foote, Don Belding, and Cone. On December 29, 1942, the three opened a new agency, Foote, Cone and Belding.
Following the retirements of Foote and Belding (whose positions were subsequently filled by others), Cone became the last of the three founders on the Board of Directors, a position he retained until 1975. In 1946, he became the director of the American Association of Advertising Agencies. He is sometimes called the "father of modern advertising" and is a member of the American National Business Hall of Fame. He died in Monterey, California.
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