Fads and Fallacies in The Name of Science - Reception

Reception

A contemporary review in the Pittsburgh Post-Gazette particularly welcomed Gardner's critical remarks about Hoxsey Therapy and about Krebiozen, both of which were being advanced as anti-cancer measures at that time. The review concluded that the book "should help to counteract some amusing and some positively harmful cults, the existence of which is all too often promoted by irresponsible journalism."

The work has often been mentioned in subsequent books and articles. Louis Lasagna, in his book The Doctors' Dilemmas, considered it to be a "superb account of scientific cults, fads, and frauds" and wrote that "This talented writer combines solid fact with a pleasing style."

Sociologist of religion Anson D. Shupe took in general a positive attitude, and praises Gardner for his humor. But he says

If there is a single criticism to be made of Gardner ... it is that he accepts too comfortably the conventional wisdom, or accepted social reality, of current twentieth-century science and middle-class American Christianity. Somehow it is evident (to me at least) that he is implicitly making a pact with the reader to evaluate these fringe groups in terms of their own shared presumptions about what is "normal". Thus he is quite confident throwing around labels like "quack", "crank" and "preposterous". In science the use of such value judgments can be quite time-bound; likewise in religions where today's heresy may become tomorrow's orthodoxy. The odds of course are always on the side of the writer criticizing fringe groups because statistically speaking so few of them survive. However, when a group does weather its infancy and go on to prosper, invariably its original detractors look a bit more arbitrary than they did initially, and then the shoe is on the other foot.

In the 1980s a fierce interchange took place between Gardner and Colin Wilson. In The Quest for Wilhelm Reich Wilson wrote of this book

(Gardner) writes about various kinds of cranks with the conscious superiority of the scientist, and in most cases one can share his sense of the victory of reason. But after half a dozen chapters this non-stop superiority begins to irritate; you begin to wonder about the standards that make him so certain he is always right. He asserts that the scientist, unlike the crank, does his best to remain open-minded. So how can he be so sure that no sane person has ever seen a flying saucer, or used a dowsing rod to locate water? And that all the people he disagrees with are unbalanced fanatics? A colleague of the positivist philospher A. J. Ayer once remarked wryly "I wish I was as certain of anything as he seems to be about everything". Martin Gardner produces the same feeling.

By Wilson's own account, up to that time he and Gardner had been friends, but Gardner took offence. In February 1989 Gardner wrote a letter published in The New York Review of Books describing Wilson as "England’s leading journalist of the occult, and a firm believer in ghosts, poltergeists, levitations, dowsing, PK (psychokinesis), ESP, and every other aspect of the psychic scene". Shortly afterwards, Wilson replied, defending himself and adding "What strikes me as so interesting is that when Mr. Gardner—and his colleagues of CSICOP—begin to denounce the 'Yahoos of the paranormal,' they manage to generate an atmosphere of such intense hysteria ...". Gardner in turn replied quoting his own earlier description of Wilson: "The former boy wonder, tall and handsome in his turtleneck sweater, has now decayed into one of those amiable eccentrics for which the land of Conan Doyle is noted. They prowl comically about the lunatic fringes of science ..."

In a review of a subsequent Gardner work, Paul Stuewe of the Toronto Star called Fads and Fallacies a "hugely enjoyable demolition of pseudo-scientific nonsense". Ed Regis, writing in the New York Times, considered the book to be "the classic put-down of pseudoscience". Fellow skeptic Michael Shermer called the book "the skeptic classic of the past half-century." He noted that the mark of popularity for the book came when John W. Campbell denounced the chapter on dianetics over the radio.

Mark Erickson, author of Science, culture and society: understanding science in the twenty-first century, noted that Gardner's book provided "a flavour of the immense optimism surrounding science in the 1950s" and that his choice of topics were "interesting", but also that his attacks on "osteopathy, chiropractice, and the Bates method for correcting eyesight would raise eyebrows amongst medical practitioners today".

Gardner’s own response to criticism is given in his preface:

The first edition of this book prompted many curious letters from irate readers. The most violent letters came from Reichians, furious because the book considered orgonomy alongside such (to them) outlandish cults as dianetics. Dianeticians, of course, felt the same about orgonomy. I heard from homeopaths who were insulted to find themselves in company with such frauds as osteopathy and chiropractic, and one chiropractor in Kentucky “pitied” me because I had turned my spine on God’s greatest gift to suffering humanity. Several admirers of Dr. Bates favored me with letters so badly typed that I suspect the writers were in urgent need of strong spectacles. Oddly enough, most of these correspondents objected to one chapter only, thinking all the others excellent.