Logo
The rectangular Exxon logo, with the blue strip at the bottom and red lettering with the two interlinked 'X's, was designed by noted industrial stylist Raymond Loewy. The interlinked 'X's are incorporated in the modern-day ExxonMobil corporate logo, but the original Exxon logo continues for marketing and station signage.
In 1985, Minolta introduced a new autofocus SLR camera system named "Maxxum" in the United States. Originally, cameras, such as the Maxxum 7000, lenses and flashes used a logo with a crossed 'XX' in 'MAXXUM'. Exxon considered this a violation of their trademark, and as a result, Minolta was allowed to distribute cameras already produced, but was forced to change the stylistic 'XX' and implement this as a change in new production.
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