Expo 2000 (song) - Jingle

Jingle

The original Expo theme was a typically Kraftwerk vocoder-voice singing the phrase "Expo 2000" in six languages: German, English, French, Russian, Spanish, Japanese. In total, the piece lasted thirty seconds. This "Expo-Jingle" was only available for download from the Expo 2000 website for a limited period and on the limited edition official Expo 2000 souvenir CD.

The jingle was used during the Expo 2000 convention, according to the official Expo 2000 website, "to announce Expo stops in buses, trains or planes, when prizes and awards are presented, at press conferences, during radio and television broadcasts, as a welcoming tune on the internet, as music on hold for the Expo Call Center, or when performances begin and as an intermission signal at Expo events."

There was criticism in Germany at the time about the size of the fee paid — 400,000 DM (which would have been approximately €204,500 in 1999) — for such a brief and simple piece of music.

We were in the middle of working on an album, and weren’t able to play a one-off concert to open Expo. While I was talking to the artistic director, he asked Kraftwerk to produce an electronic sound for Expo; for computers, phones and all electronic communications. I think he had something like the Windows opening signature in mind. The history of Expo I knew from Paris, which was the beginning; when European composers such as Debussy and the like were confronted with ethnic music from Bali, Africa and elsewhere for the first time. It was cultural as well as technological. So the whole idea in the spirit of the musical world and history came to our mind. Let’s work with languages and computer languages; Russian, Japanese, Latin, German, and just make it an idea: (imitates electronic voice) “EXPO 2000”. But then we liked it and didn’t want to just do four seconds, so we made a whole composition.

— Ralf Hütter