History
The Intercop GmbH was founded in Zurich, Switzerland on October 16, 1967 by initiative of Gunnar Nygren, representing the Swedish radio and tv-retailer association Samex and representatives of five other national retail organizations. The company was renamed Expert International GmbH in 1971. Retailers from other countries began to join the group which led to the Expert trademark being internationally registered.
In 1999 the Expert Global group was formed following a letter of intent being signed with Associated Volume Buyers Inc. from the USA and Cantrex from Canada.
In 2001 Betta Stores from Australia and New Zealand joined the Expert Global group.
On the 18th of September 2012 Expert International's Swedish subsidiary, Expert AB, filed for bankruptcy.
Read more about this topic: Expert (company)
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“The history is always the same the product is always different and the history interests more than the product. More, that is, more. Yes. But if the product was not different the history which is the same would not be more interesting.”
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