Sequence
The film opens with a "pretty, but ordinary girl" (cartoonist and television producer Stephanie Betts) entering and sitting down in a studio. Two harsh lights are switched on and the first bars of The Flashbulb's "Passage D", a breakcore-piece with piano accompaniment, are heard. The short credits sequence provides the title of the film and credit to Dove. The camera then switches to a time lapse sequence, showing makeup & hair artist Diana Carreiro making Betts up and adjusting her hair, transforming her into a "strikingly beautiful billboard model." When the final physical adjustments of Betts's appearance have been made, the team members all move off-camera and a series of camera flashes begins as the photographer takes shots of Betts in various poses.
One shot is selected from the batch and moved into a generic image editing software interface, where a series of "Photoshopping" adjustments are made to alter Betts's appearance even further, including, but not limited to: lengthening her neck, adjusting the curve of her shoulders, altering her hair and skin, and enlarging her eyes and mouth. The final image of Betts, now rendered almost unrecognizable, is then transferred to a billboard advertisement for the fictional "Easel" (or "Fasel") brand of foundation makeup, and the video fades to the statement, "No wonder our perception of beauty is distorted." The film ends with an invitation to take part in "Dove Real Beauty Workshops", the logo for the Dove Self-Esteem Fund, and, in some versions, the website address of Unilever-Dove's Campaign For Real Beauty, for which the film was produced.
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Famous quotes containing the word sequence:
“Reminiscences, even extensive ones, do not always amount to an autobiography.... For autobiography has to do with time, with sequence and what makes up the continuous flow of life. Here, I am talking of a space, of moments and discontinuities. For even if months and years appear here, it is in the form they have in the moment of recollection. This strange form—it may be called fleeting or eternal—is in neither case the stuff that life is made of.”
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