Everything Counts - Music Videos

Music Videos

The music video for "Everything Counts" was directed by Clive Richardson in West Berlin. The band returned to Richardson after not being satisfied with the work of Julien Temple for the A Broken Frame singles. Richardson had previously directed the video for "Just Can't Get Enough" two years earlier. According to Alan Wilder, "It was felt that after the Julien Temple years, we needed to harden up not only our sound but also our image. Clive had lots of new ideas which didn't involve stupid storyboards where we were required to act." In the original music video, the xylophone, the melodica, and the shawm are played by Alan Wilder, Martin Gore, and Andrew Fletcher, respectively. The shawm, however, is produced by a synthesizer on the studio recording, but the band used the real shawm in the music video and television performances for show.

The "Everything Counts (Live)" video was directed by D.A. Pennebaker. The video not only includes portions of the live performance, but also contains various references to the money made from merchandise and ticket sales at the concert, humorously connected to the theme of corruption and greed of the song.

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