History
In 1910, 17-year-old Jacob Golomb, the son of a tailor and an avid swimmer, was dissatisfied with swimsuits of the time that barely lasted a season, and began making suits that he guaranteed would last for a full year. He gave them the name "EVERLAST". Everlast transformed into a small retail store that carried a full line of sports equipment, best known as the major supplier of boxing equipment.
In 1917, the young Jack Dempsey called on Everlast for specialized boxing equipment, resulting in the development of the brand's first boxing headgear that would last more than 15 rounds of intensive training. Everlast evolved into the preeminent brand in the world of boxing and among the most recognized brands in the overall sporting goods and apparel industries.
In 2000, Active Apparel Group acquired the Everlast brand and boxing equipment.
In 2007 UK-based Brands Holdings acquired Everlast Worldwide.
Based in the Bronx, the Everlast brand is represented in over 75 countries and holds 88 licensees worldwide.
The company took home the 2010 and 2011 World MMA Award for Best Technical Equipment Brand.
Read more about this topic: Everlast (boxing)
Famous quotes containing the word history:
“The history of American politics is littered with bodies of people who took so pure a position that they had no clout at all.”
—Ben C. Bradlee (b. 1921)
“... that there is no other way,
That the history of creation proceeds according to
Stringent laws, and that things
Do get done in this way, but never the things
We set out to accomplish and wanted so desperately
To see come into being.”
—John Ashbery (b. 1927)
“The history of the genesis or the old mythology repeats itself in the experience of every child. He too is a demon or god thrown into a particular chaos, where he strives ever to lead things from disorder into order.”
—Ralph Waldo Emerson (1803–1882)