History
Many people believe Guy Kawasaki, the former chief evangelist of Apple Computer, to be the Father of evangelism marketing. In his books “The Art of the Start" and "How to Drive Your Competition Crazy” Kawasaki states that the driving force behind evangelism marketing is the fact that individuals simply want to make the world a better place. Evangelist customers spread their recommendations and recruit new customers out of pure belief, not for the receipt of goods or money.
Read more about this topic: Evangelism Marketing
Famous quotes containing the word history:
“All history becomes subjective; in other words there is properly no history, only biography.”
—Ralph Waldo Emerson (1803–1882)
“The history of philosophy is to a great extent that of a certain clash of human temperaments.”
—William James (1842–1910)
“A man acquainted with history may, in some respect, be said to have lived from the beginning of the world, and to have been making continual additions to his stock of knowledge in every century.”
—David Hume (1711–1776)