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The two-disc "Evangelion: 1.01 You Are (Not) Alone.: Limited Design Edition" was released on DVD in Japan on April 25, 2008. The release contained 266 shots that received minor enhancements and fine tunings in picture, editing, and sound quality. The first disc contained the movie and the script, while the second contained music videos, trailers, and the "Explanation of Evangelion" feature, which overlaid the film with textual labels and explanations. In addition, each DVD set contained film strips of five animation frames from actual reels of the film (which were otherwise only available in the "Rebuild of Evangelion 1.0 All Collection" artbook), some of which received bids at online auctions over 29,000 yen or over $200 (frames from the famous scene of Rei smiling at the end of the film were sold for 152,000 yen or about $1921). Only 300,000 of these special-edition DVD sets were made. The film was released on DVD in a "Normal Edition" on May 21, 2008.
The DVD release was promoted by numerous Japanese restaurants, including "Cure Maid Café" in Akihabara, which offered numerous Evangelion menu options such as an "LCL Drink", "Sachiel Pasta", and an "Asuka Cocktail". The Pasela chain of Japanese restaurants offered options such as "Eva Honey Toast" and "Misato's Curry Ramen". By April 29, less than one week after its release, more than 219,000 copies of the film were sold, making it the best-selling DVD for the first half of 2008 in Japan. Ultimately, the "Limited Edition" release ranked as the fourth best-selling DVD in Japan in the first six months of 2008, selling an estimated 263,395 copies in that time. Amazon Japan ranked the "Equipment Edition" release as the best-selling DVD in Japan during 2008.
A Blu-ray Disc and new DVD release titled Evangelion: 1.11 You Are (Not) Alone. was released on May 27, 2009. The film was given a re-transfer to fix some darkness issues in the previous DVD release and roughly 3 minutes of new animation was added to the first 15 minutes of the original film. The release became the best-selling Blu-ray in Japan thus far, with around 49,000 copies sold by the start of August 2009.
Funimation released the 1.01 version on DVD on November 17, 2009. The 1.11 DVD and Blu-ray was released on March 9, 2010. However, people who pre-ordered the movie received it early (primarily from Right Stuf and AnimeNation). The 1.11 DVD and Blu-ray discs come with a 20-page booklet with character art and production stills and information about how the movie was made. The DVD's first disc has the movie on it, while the second disc contains special features, including a music video of "Angel of Doom", a preview for Evangelion 2.0, along with trailers from the 1.0 release.
1.0 was broadcast on NTV on 3 July 2009 (with a modified preview trailer for 2.0).
Read more about this topic: Evangelion: 1.0 You Are (Not) Alone, Release
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