Evan Almighty - Marketing

Marketing

In late May during production, the media learned that director Tom Shadyac angrily complained to producers, saying "I'm not seeing any ads, and I don't know why. I'm not getting answers. People are giving me information that isn't true...I'm only hearing about all the other summer movies, and nothing about mine." Shadyac also fired his marketing consultants that he had used for prior films due to his thoughts over the mishandling of the marketing. He later apologized for his outburst with producers, and claimed that it was as a result of his nervousness before the film's release.

Grace Hill Media, a marketing firm that targets religious Americans, held exclusive screenings of the film in mid-June in fifty cities in the United States to reach religious moviegoers. The firm was also used for marketing Bruce Almighty, The Da Vinci Code, and The Passion of the Christ. Grace Hill provided free screenings to blogs in exchange for publicity on the blogs. The film and its subsequent home video release was marketed to Christians and their churches through a "kindness campaign" called Ark ALMIGHTY.

The first trailer of the film premiered on March 29, 2007 for a marathon of The Office, which also stars Steve Carell and Ed Helms. For online advertising, an eight-minute clip of a scene was released on Yahoo! two days before the release of the film. The premiere for the film was held on June 10, 2007 and guests included Adam Sandler, David Hasselhoff, Kate Flannery, Eddie Murphy, Kevin James, and Mindy Kaling, among others.