Pinoy Times
When President Joseph Estrada called for an advertising boycott of the Philippine Daily Inquirer and sued Manila Times over a corruption story, Apostol set up the Pinoy Times. Apostol designed it as a popular tabloid for the masses, written in everyday Filipino it attempted to deliver "quality journalism with the price, size and liveliness of a tabloid". From an initial run of 30,000 copies, its regular five-days-a-week edition rose to a circulation of 170,000 in just eighteen months. Its weekend Special Edition sold as many as half-a-million copies. The paper was met with bomb threats, hate mail, libel suits from Estrada supporter, who at one point publishing an imitation tabloid in an attempt to undermine the Pinoy Times. A popular uprising - known as People Power II - forced Estrada out of power in 2001. Estrada's departure sent the sales of Pinoy Times into a slump. The paper closed on December 21, 2001 after two years in circulation.
Read more about this topic: Eugenia Apostol
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