Website Traffic Building
Etravel promotion can be separated in two logical phases:
(a) website traffic building, (how to attract website visitors) and
(b) website (re)design, (how to increase conversion rate and how achieve more convincing power and more bookings.)
Regarding the website traffic building, there are more internet marketing solutions for this goal. However, travel industry customs show the importance of search engine optimization (SEO), which is the most common technique for etravel web promotion. It is not a surprise: if a London hotel website is in the top10 page in the Google result pages for searching phrase "london low-cost hotel", the website will gain a huge number of motivated backpackers, who are actively looking for a hotel room in London.
The social media marketing in the travel industry mostly means travel review site (e.g.: Tripadvisor ) marketing: get a listing on the travel/hotel review site and keeping touch directly with potential travellers.
The Pay Per Click advertising means paid advertisements in the Google/Yahoo search result pages and their advertising networks.
Read more about this topic: Etravel Promotion
Famous quotes containing the words traffic and/or building:
“The two hours’ traffic of our stage.”
—William Shakespeare (1564–1616)
“Writing a book I have found to be like building a house. A man forms a plan, and collects materials. He thinks he has enough to raise a large and stately edifice; but after he has arranged, compacted and polished, his work turns out to be a very small performance. The authour however like the builder, knows how much labour his work has cost him; and therefore estimates it at a higher rate than other people think it deserves,”
—James Boswell (1740–1795)