Travel Website (re)design
Every website have a conversion goal - travel websites have to convert 'lookers' into 'bookers', website visitors into guests.
(a) "Recent research suggests that users decide to stay or leave your site in 8 seconds or less" Google suggests to use short headlines to tell quickly the user benefit of travel service, in personal tone, avoiding advertising style.
(b) Google Analytics, the free web analytics application of Google, provides benchmarking for several industrial websites. Global industrial averages (the benchmarks) show: travel website visitors spend 90 seconds on accommodation sites and visits 3 pages, on the average. The conclusions (i) also the best travel websites can be read in 120–180 seconds, and websites can contain 5-6 pages maximum, (ii) travel websites have to focus on experiences and use images to represent it quickly and effectively, (iii) instead using guestbook, travel websites have to use guest's short testimonials.
Read more about this topic: Etravel Promotion
Famous quotes containing the word travel:
“There is the grand truth about Nathaniel Hawthorne. He says NO! in thunder; but the Devil himself cannot make him say yes. For all men who say yes, lie; and all men who say no,—why, they are in the happy condition of judicious, unincumbered travellers in Europe; they cross the frontiers into Eternity with nothing but a carpet-bag,—that is to say, the Ego. Whereas those yes-gentry, they travel with heaps of baggage, and, damn them! they will never get through the Custom House.”
—Herman Melville (1819–1891)