Travel Website (re)design
Every website have a conversion goal - travel websites have to convert 'lookers' into 'bookers', website visitors into guests.
(a) "Recent research suggests that users decide to stay or leave your site in 8 seconds or less" Google suggests to use short headlines to tell quickly the user benefit of travel service, in personal tone, avoiding advertising style.
(b) Google Analytics, the free web analytics application of Google, provides benchmarking for several industrial websites. Global industrial averages (the benchmarks) show: travel website visitors spend 90 seconds on accommodation sites and visits 3 pages, on the average. The conclusions (i) also the best travel websites can be read in 120–180 seconds, and websites can contain 5-6 pages maximum, (ii) travel websites have to focus on experiences and use images to represent it quickly and effectively, (iii) instead using guestbook, travel websites have to use guest's short testimonials.
Read more about this topic: Etravel Promotion
Famous quotes containing the word travel:
““If Steam has done nothing else, it has at least added a whole new Species to English Literature ... the booklets—the little thrilling romances, where the Murder comes at page fifteen, and the Wedding at page forty—surely they are due to Steam?”
“And when we travel by electricity—if I may venture to develop your theory—we shall have leaflets instead of booklets, and the Murder and the Wedding will come on the same page.””
—Lewis Carroll [Charles Lutwidge Dodgson] (1832–1898)