History
The Etch A Sketch toy was invented in the late 1950s by André Cassagnes, in his basement. He called it "L'Ecran Magique", the magic screen. In 1959, he took his drawing toy to the International Toy Fair in Nuremberg, Germany. The Ohio Art Company saw it but had no interest in the toy. When Ohio Art saw the toy a second time, they decided to take a chance on the product. The L'Ecran Magique was soon renamed the Etch A Sketch and became the most popular drawing toy in the business. After a complex series of negotiations, The Ohio Art Company launched the toy in the United States in time for the 1960 Christmas season with the name "Etch A Sketch". Ohio Art supported the toy with a televised advertising campaign. Etch a Sketch was manufactured in Bryan, Ohio until the company moved the manufacturing plant to Shenzhen, China in 2001.
Read more about this topic: Etch A Sketch
Famous quotes containing the word history:
“In all history no class has been enfranchised without some selfish motive underlying. If to-day we could prove to Republicans or Democrats that every woman would vote for their party, we should be enfranchised.”
—Carrie Chapman Catt (1859–1947)
“American time has stretched around the world. It has become the dominant tempo of modern history, especially of the history of Europe.”
—Harold Rosenberg (1906–1978)
“Racism is an ism to which everyone in the world today is exposed; for or against, we must take sides. And the history of the future will differ according to the decision which we make.”
—Ruth Benedict (1887–1948)