Synopsis
The "est" in the book's title refers to what Stevens described as "Electronic Social Transformation". The book described a future society and the rise of what Stevens described as the "est people". The "est people" were a new generation of postliterate humans who were to bring about a "transformation" of society. The "est people" were to be technically minded, eclectic, and computer literate. They would possess qualities necessary for social transformation, integral to Earth's survival. Individuals named as examples of "est people" in the book included R. Buckminster Fuller, Jiddu Krishnamurti, Ralph Nader, Marshall McLuhan, Malcolm X, Albert Einstein, Lewis Mumford, and Eric Hoffer.
Read more about this topic: Est: The Steersman Handbook