History
The first joint fashion line established by Susie and Doug Tompkins was sold from a VW bus and their headquarters was the Tompkins’ apartment in San Francisco. Susie assumed the creative and Doug Tompkins the financial role in the business.
In 1979, the Esprit logo was developed by John Casado.
The 1980s saw the introduction of the “Real People Campaign”, which was shot by photographer Oliviero Toscani, using architects and designers for its projects, starting with Italian Ettore Sottsass, who developed the first Esprit Europe Headquarters in Düsseldorf. He established the overall concept of the stores in the style of the Memphis design movement. Architects and designers included Antonio Citterio and Norman Foster.
In February 2012 Esprit announced that it will close all retail stores in North America because they haven't been competitive in this market and have been losing money.
Read more about this topic: Esprit Holdings
Famous quotes containing the word history:
“Literary works cannot be taken over like factories, or literary forms of expression like industrial methods. Realist writing, of which history offers many widely varying examples, is likewise conditioned by the question of how, when and for what class it is made use of.”
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