Naming Rights
The naming rights to the stadium are currently held by clothing manufacturer Esprit.
Prior to July 2009, the German airline LTU held the naming rights.
Düsseldorf's mayor Dirk Elbers stated that, due to treaty obligations, the arena would lose its sponsor name and be renamed Düsseldorf Arena for the period of the Eurovision Song Contest 2011 which was held there in May 2011.
Read more about this topic: Esprit Arena
Famous quotes containing the words naming and/or rights:
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And what goes on in it, the naming of the wind,
Our notes to each other, always repeated, always the same.”
—John Ashbery (b. 1927)
“She, too, would now swim down the river of matrimony with a beautiful name, and a handle to it, as the owner of a fine family property. Women’s rights was an excellent doctrine to preach, but for practice could not stand the strain of such temptation.”
—Anthony Trollope (1815–1882)