History
Sensing the high school sports market was being undercovered by local newspapers and television stations, SchoolSports was founded in 1997 in the Greater Boston area. In addition to being one of the first publications dedicated to covering high school sports, SchoolSports also gave student-athletes a voice by allowing them to submit articles for publication in the SchoolBeat section. The magazine's distribution model was also unique, as the publication was sent directly to area high schools free of charge.
Over the next 10 years, the magazine expanded to 25 markets and was published in Boston, New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas/Ft. Worth, Washington D.C., Atlanta, Miami, Detroit, Houston, Colorado, Arizona, Seattle, Pittsburgh, Cincinnati, Cleveland, Central Florida, St. Louis, Minnesota, Oregon, San Antonio/Austin, Indiana and New Jersey. All told, RISE had a peak monthly circulation of more than 1,000,000.
In conjunction with the magazine's 10th year of publication in 2006-07, the name was changed from SchoolSports to RISE to reflect its emergence as the nation's leading teen lifestyle magazine in addition to its top-notch prep sports coverage.
The magazine's name was changed again to ESPN HS in 2011, but that name lasted only one year before the publication was shuttered.
Read more about this topic: ESPN HS
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