ESPN Full Circle - North Carolina at Duke

North Carolina At Duke

The first Full Circle telecast covered a College basketball game between the North Carolina Tar Heels at the Duke Blue Devils, to honor the 1 year anniversary of the launch of its collegiate sport focused service ESPNU.

ESPN aired the game's traditional coverage (along with live "look-ins" to the other views, simulcast in 120 countries through ESPN International), ESPN 2 featured an "Above the Rim" camera, and ESPNU featured a split-screen with the "Cameron Crazy Cam". ESPN360 offered additional stats, hosted by ESPN Radio's Jeff Rickard, Mobile ESPN featured game alerts, live updates and in-game polling for a replay of a classic Duke-North Carolina game, and ESPN.com featured live chats, in-game polling and highlight

The game was seen by an average of 3.78 million households on ESPN and ESPN2 making it the most-viewed men's college basketball game ever combining the networks. There were also two million page views on ESPN.com and one million video streams across ESPN.com and ESPN 360. ESPN's single network coverage garnered a 3.5 rating, the network's highest-rated men's college basketball game in more than four years (Maryland at Duke posted a 3.5 in January 2002). ESPN2's "Above the Rim" coverage generated a 0.7 rating, 40% higher than the network's per-game season average. Brad Nessler called the game along with Dick Vitale and Erin Andrews. This game is significant since it was the last time to date that Nessler called a Saturday Primetime game.

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