ESPN Broadband

ESPN Broadband

ESPN Broadband is a business unit of the ESPN company - itself a subsidiary of the Walt Disney Company. This unit focuses on providing sports content to users over a high speed internet connection. It is divided into five areas: ESPN Motion, ESPN3, ESPN Online Games, IpTV and ESPN PPV. By providing content online this service is able to allow users to watch sports games and sports related content such as ESPN documentaries and the SportsCenter TV show. This is one of the ways in which new media and broadband internet are beginning to compete with the Television industry in general, changing from a force fed consumption model of entertainment, to one that allows user generated play lists, interactivity, and custom content.