Sponsorship
ITV National Weather
Powergen sponsored the ITV National Weather forecasts from its launch in 1989 up to 2007, a period of 18 years. They were known for their memorable sponsorship sequences from weather themes circulating around the (or parts of) the Powergen logo, and from 1996, the Weathergens, a "mascot" of Powergen representing different types of weather. The sponsorship ended in 2007 and ITV National Weather is now sponsored by vitamin supplement company Seven Seas (in Scotland by home improvements company CR Smith).
Sport
In 2006, E.ON UK announced that it was to be the sponsor of the FA Cup for a four-year period. During this period, the competition is formally called "The FA Cup sponsored by E.ON". Prior to 2006, the company had sponsored the rugby union and rugby league cup competitions under the Powergen brand.
The company is the energy partner of the Football League, and sponsors the E.ON Lounge at the Ricoh Arena, the home of Coventry City Football Club.
In other sports, E.ON UK is also a sponsor of the Tour of Britain cycling championship, and in 2007 launched a campaign with Ellen MacArthur to encourage energy efficiency within businesses.
Read more about this topic: E.ON UK