Process
Ratings are generated by raters, randomly selected from a demographically diverse pool, who independently review the submitted materials and the site and generate a consensus rating based on ESRBi rating criteria. ESRBi raters are trained intensively in evaluating interactive entertainment content and are totally independent of the industry.
ESRB/ESRBi Issues Ratings in Two Areas on the Internet:
Contained Areas receive the traditional ESRB ratings. These areas, known as Finite Space Arenas, are websites that allow no interaction between website and user. These would also include sites where users can leave messages, comments or E-mails, but there is no exchange of content or other information that could influence suitability of use. In addition, such sites do not allow users to advance to a more controversial or sophisticated level.
Interactive Sites receive the ESRBi interactive rating icon. These areas, known as Free Space Arenas, provide opportunities for users to engage in an interactive experience. These may take the form of an entertainment site (i.e., game) with another interactive option (i.e.- bulletin boards, chat rooms, additional participants). Sites where users can influence or create content are classified as interactive and represent a "Free Space Zone" where there is less control. The "i" added to the ESRB label denotes websites that may contain chat rooms, bulletin boards or any space that can provide open forums, interactive exchanges, or access of information for users which result in an ever-changing environment on the net. Any person who is about to participate in this kind of site is cautioned by the new symbol ("i") to be aware that the user can exchange information with other users who may have differing or controversial opinions, or who may influence game play.
Read more about this topic: Entertainment Software Rating Board Interactive
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