Enterprise Content Management - ECM Market Development

ECM Market Development

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Prior to 2003, the ECM market was dominated by a number of medium-sized independent vendors that fell into two categories: those who had originated as Document Management companies (Advanced Processing & Imaging, Documentum, Laserfiche, FileNet, OpenText, Db technology) and had begun adding on management of other enterprise content, and those who had started as Web Content Management providers (Interwoven, Vignette, Stellent) and had begun trying to branch out into managing other types of content such as business documents and rich media. Larger vendors, such as IBM and Oracle, also had offerings in this space, and the market share remained largely fragmented.

In 2002, Documentum had added collaboration capabilities with its acquisition of eRoom while Interwoven and Vignette countered with their respective acquisitions of iManage and Intraspect. Similarly, Documentum purchased Bulldog for its Digital Asset Management (DAM) capabilities while Interwoven and OpenText countered with acquisitions of MediaBin and Artesia. OpenText also acquired European companies IXOS and Red Dot to shore up its software portfolio. In October 2003, EMC Corporation acquired Documentum. Soon EMC's primary competitors in the database space responded as IBM purchased FileNet and Oracle purchased Stellent in 2006. OpenText also purchased Hummingbird in 2006. Hewlett-Packard (HP) entered the ECM space with its acquisition of Australian company Tower Software in 2008. In March 2009, Autonomy purchased Interwoven, in July 2009 OpenText acquired Vignette, and in February 2011 OpenText acquired MetaStorm. Most recently, OpenText acquired Global 360 in July 2011, and HP made an agreement to purchase Autonomy in August 2011.

In April 2007, independent analyst firm CMS Watch noted that "some of the biggest names in this business are undergoing substantial transformation that will lead to shifting road maps and product sets over the next few years". In addition, 2007 saw the emergence of open-source options for ECM supplied by Nuxeo and Alfresco, along with a software-as-a-service offering from Spring CM. In 2008, Sense/Net released Sense/Net 6.0, an open source ECM and EPS solution.

There are a number of software companies that have sprung up to develop applications to complement ECM with specific functions and features. There are companies that provide third-party document and image viewers such as LEAD Technologies, Microsoft, and Accusoft. There are companies that provide workflows such as Office Gemini, SpringCM, and docAssist. There are also several companies that provide plugins for ECMs.

The Web 2.0 wave brought new players to the market with strength in web-based delivery. Koral, Box.net, and EchoSign, all available on the Salesforce.com AppExchange platform, are representative of this trend. Web 2.0 was also instrumental in bringing Cygnet ECM, an entirely web-based ECM product, to the market. Enterprises are increasingly implementing analytics tools to help present targeted content to users in order to improve productivity, sales and user engagement. This has been referred to by some as "web engagement management".

Gartner estimated that the ECM market was worth approximately $3.3 billion in 2008; this was expected to grow at a compound annual growth rate of 9.5 percent through 2013. After a plethora of industry consolidation, only three or four major companies are left in this space, and the industry as a whole is undergoing a significant transformation as Microsoft commoditizes content-management components.

According to Gartner's 2009 report, 75 percent of Global 2000 companies were highly likely to have a desktop-focused, process-focused content management implementation by 2008, and ECM would continue to absorb other technologies, such as digital asset management and e-mail management. Gartner also predicted that there will be further market consolidation, acquisition, and separation of vendors into platform and solution providers.

Currently, enterprise information management (EIM) is gaining more interest from organizations trying to approach information management (whether structured or unstructured) from an enterprise perspective. EIM combines ECM and business intelligence.

Cloud content management is emerging as a web-based alternative, combining the content focus of ECM with the collaborative elements of social business software.

Read more about this topic:  Enterprise Content Management

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