Emu Brewery: 1908 Onwards
The Stanley Brewery's most popular brand of beer was an ale sold under the "Emu" trademark. In order to ensure that drinkers knew from which brewery the Emu brand came, as well as to avoid confusion between the Stanley Co-operative Brewery Limited and its similarly named holding company, the company was renamed on 6 March 1908 to the Emu Co-operative Brewery Ltd.
The Emu Brewery had been turning out beer of variable quality, and only managed a quarter of the output of the Swan Brewery. However, the recruitment of Ernest Terry in 1909 led to a turnaround in the fortunes of the newly renamed Emu Brewery Ltd. The brewery became profitable once more, and even won awards for its beers at the Royal Agricultural Show, which dismayed the traditional award winner, Swan. Emu continued to compete with Swan by introducing Emu Bitter, a bottom-fermentation beer to compete with the bitter beer Swan introduced in 1923.
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