Em:t Records - History

History

em:t was born as a division of the t:me Recordings label in 1994. t:me released mostly vinyl records falling under the broad category of house music, and sought to create a new sublabel for more forward-thinking ambient material. Over the next four years, they released a series of eighteen albums and compilations, packaged as a collector's series. Though em:t never enjoyed widespread commercial success, their releases were highly regarded and influential in ambient circles, and the label attracted a cult following - encouraged, no doubt, by the collectible nature of the releases.

em:t releases had strict rules governing their design aesthetic. Individual album titles were always the sequential four-digit catalogue number of the disc; the album's cover was always a full-colour picture of a wild animal; all albums were released on CD only; all CDs were packaged in digipacks; all CDs themselves bore the same Chinese character in black on the non-playing face of the disc.

The label garnered praise from music journalists at the time. Coda magazine wrote that "The Em:t series will surely go down in history for being as important in the 90s as the albums of Brian Eno were in the 70s", and specialist music magazine The Wire noted that the em:t catalogue represented "The vanguard of post-dance technological music". Em:t produced promo postcards for the label on which these quotes, and others, were duly displayed. A Q&A in DJ Magazine in 1995 also stated the label's unofficial credo: "Never presume your audience is any less clever than you are".

The most highly-praised albums of the series came from British composers Paul Frankland recording as Woob, and Mat Jarvis recording as Gas.

In addition to the original run of CDs in the UK, some of em:t's music was licensed to Instinct Records in the USA, a label that had a contemporaneous interest in modern ambient music. em:t 0094 and Woob's 1194 were released individually. The compilations em:t 2295 and em:t 3394 were packaged together as a double-disc set called em:t 2000. In addition, various other tracks were compiled onto the anthologies em:t beat exploration and em:t explorer.

In mid-1998, em:t went out of business due to the bankruptcy of t:me, with two whole albums worth of music still unreleased - a new compilation album, and a second Gas album. Their discography became highly prized among collectors, and this remains the case today; individual CDs commonly fetch a high price on eBay.

In 2003, a separate company, headed by Matthew Hall & John Bagguley, brought the em:t name off the shelf and the label was relaunched. Although none of the people running the label had any connection with the previous em:t, except Martyn Watson (I.P.G), they did release material from several of the original artists. The relaunch created another surge in public interest for the original series of albums. After six new full-length albums, the label considered em:t was taken as far as they could take it and the business was closed.