Development
Empire: Total War was announced by The Creative Assembly and publisher Sega at the Leipzig Games Convention on 22 August 2007. In their press release, The Creative Assembly outlined various features in the game, such as the new game engine and the addition of real-time naval combat. However, while the game had been in the planning stages since the release of Rome: Total War, it was still in early development; no gameplay footage was demonstrated at the convention. The game was announced alongside The Creative Assembly's console title Viking: Battle for Asgard. Media releases over the subsequent months showed screenshots of the game and elaborated more on Empire: Total War's game mechanics. The game's trailer, consisting of computer-generated cut scene footage, was released 10 July 2008. A playable demonstration of the game's naval combat was showcased at the E3 convention later in July 2008, where it was estimated that the game would ship in 2009. The land combat was demonstrated at the later 2008 Leipzig Game Convention in August 2008. At the convention, The Creative Assembly announced that the game was out of the alpha development phase, and that they were aiming for a release date of 6 February 2009.
On 28 October 2008, it was announced that the game would be released on Valve Corporation's content delivery system Steam on the official release date of 6 February; the game requires Steam to install and run for both retail and electronic versions and is integrated into Valve's Steamworks programme to allow updates and multiplayer to function more efficiently. The game's release was delayed in December 2008 to allow for the development of extended multiplayer features, with a new release date for March 2009. A demonstration of the game, featuring the Battle of Brandywine and the Battle of Lagos, was released over Steam on 20 February 2009. The game was released on 3 March 2009. Since release, Empire: Total War has been subject to updates delivered through the Steam system, aimed at optimising performance and removing any bugs remaining in the game.
James Russell, the lead designer on the project, stated in an interview that the 18th century was chosen as the setting as "it's a fabulously colourful period... the 18th century is the great age of fighting sail, and it's the obvious arena in which to set our spectacular new sea battles." Russell also stated that the dynamic and far-reaching changes of the era, from political revolutions such as the French Revolution, economic revolutions such as the Industrial Revolution to military revolutions such as the widespread use of gunpowder, gave the "opportunity to develop some really interesting new features and gameplay dynamics that make for a lot of variation". Motion capture animation was used extensively to make characters seem more lifelike. For increased authenticity, research was conducted into 18th century aspects such as duels, although designers also observed the choreography of actors in related films and TV series, such as Sharpe.
Empire: Total War ships with nine different versions of box art, eight of which represent the major faction for the market the game is sold in, and one general international version. For instance, German customers are presented artwork displaying colours with the Prussian eagle and Prussian army uniforms, whilst the American artwork shows the American revolutionaries and the Betsy Ross flag. A special edition version of Empire: Total War entitled Special Forces incorporates six elite faction-specific units: HMS Victory, the French Irish Brigade, Spanish guerillas, Gurkha infantry, Rogers' Rangers and the Ottoman Ribauldequin. Additionally, three retailers were provided with a special unit for customers to receive; Amazon.com customers were given the Dahomey Amazons, buyers from Best Buy were able to receive the USS Constitution and customers buying from Game received the Death's Head Hussars. A further 14 units were added with the objective of increasing graphical and unit variety among the factions. These 14 units were released as part of the game's 1.3 patch in June 2009; accompanying the update was a second set of 14 units, released as downloadable content for purchase.
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