State-dependent Remembering in Decision Making
Another important factor is the memory of events in decision making. The mood someone has works as “a retrieval cue” whereby happy feelings make positive materials come to mind which in turn have great impact on the decisions that are made. The same is true of negative feelings. Bower coined the term state-dependent remembering for this phenomenon. Bowen and others stated that emotions and feelings cannot be extracted from the human mind. The emotions felt in a particular situation will be recorded in the emotional memory and can be activated when the person faces a similar situation or has to make a difficult decision in a short period of time. Often the decision maker is unaware of previous experiences in similar situations.
Read more about this topic: Emotions In Decision-making
Famous quotes containing the words remembering, decision and/or making:
“I don’t avoid pain by not remembering something; I try to remember.... Memory is empowering, and it’s what gives you your sense of continuity in the world.”
—Melinda Worth Popham (b. 1944)
“The women of my mother’s generation had, in the main, only one decision to make about their lives: who they would marry. From that, so much else followed: where they would live, in what sort of conditions, whether they would be happy or sad or, so often, a bit of both. There were roles and there were rules.”
—Anna Quindlen (20th century)
“No one’s death comes to pass without making some impression, and those close to the deceased inherit part of the liberated soul and become richer in their humaneness.”
—Hermann Broch (1886–1951)