External
External emotional capital is Heyer's original idea.
External emotional capital is the value of the feelings and perceptions held by the customer and the external stakeholder towards your business.
These emotions are in the limelight right now as companies find that businesses rely on consumer loyalty over quantity. A perfect example of emotional capital saving a company can be seen in the case of Apple Inc over the past ten years.
It contains brand value, trust, governance, values and ethics.
Read more about this topic: Emotional Capital
Famous quotes containing the word external:
“All in all, the creative act is not performed by the artist alone; the spectator brings the work in contact with the external world by deciphering and interpreting its inner qualifications and thus adds his contribution to the creative act. This becomes even more obvious when posterity gives its final verdict and sometimes rehabilitates forgotten artists.”
—Marcel Duchamp (1887–1968)
“Many are poets but without the name,
For what is poesy but to create
From overfeeling good or ill; and aim
At an external life beyond our fate,
And be the new Prometheus of new men.”
—George Gordon Noel Byron (1788–1824)
“The boundary line between self and external world bears no relation to reality; the distinction between ego and world is made by spitting out part of the inside, and swallowing in part of the outside.”
—Norman O. Brown (b. 1913)