Embrace, Extend And Extinguish
"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
Read more about Embrace, Extend And Extinguish: Origin, The Strategy, Examples, Variant, Companies Other Than Microsoft
Famous quotes containing the words extend and/or extinguish:
“To rescue from oblivion even a fragment of a language which men have used and which is in danger of being lost—that is to say, one of the elements, whether good or bad, which have shaped and complicated civilization—is to extend the scope of social observation and to serve civilization.”
—Victor Hugo (1802–1885)
“Distant water cannot extinguish nearby fire.”
—Chinese proverb.