Embrace, Extend And Extinguish
"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
Read more about Embrace, Extend And Extinguish: Origin, The Strategy, Examples, Variant, Companies Other Than Microsoft
Famous quotes containing the words extend and/or extinguish:
“Dance is bigger than the physical body. ...When you extend your arm, it doesn’t stop at the end of your fingers, because you’re dancing bigger than that; you’re dancing spirit.”
—Judith Jamison (b. 1943)
“Distant water cannot extinguish nearby fire.”
—Chinese proverb.