Embrace, Extend And Extinguish
"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
Read more about Embrace, Extend And Extinguish: Origin, The Strategy, Examples, Variant, Companies Other Than Microsoft
Famous quotes containing the words extend and/or extinguish:
“A strong nation, like a strong person, can afford to be gentle, firm, thoughtful, and restrained. It can afford to extend a helping hand to others. It’s a weak nation, like a weak person, that must behave with bluster and boasting and rashness and other signs of insecurity.”
—Jimmy Carter (James Earl Carter, Jr.)
“Distant water cannot extinguish nearby fire.”
—Chinese proverb.