Embrace, Extend And Extinguish
"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
Read more about Embrace, Extend And Extinguish: Origin, The Strategy, Examples, Variant, Companies Other Than Microsoft
Famous quotes containing the words extend and/or extinguish:
“Good-by, my book! Like mortal eyes, imagined ones must close some day. Onegin from his knees will rise—but his creator strolls away. And yet the ear cannot right now part with the music and allow the tale to fade; the chords of fate itself continue to vibrate; and no obstruction for the sage exists where I have put The End: the shadows of my world extend beyond the skyline of the page, blue as tomorrow’s morning haze—nor does this terminate the phrase.”
—Vladimir Nabokov (1899–1977)
“Distant water cannot extinguish nearby fire.”
—Chinese proverb.