Embrace, Extend And Extinguish
"Embrace, extend, and extinguish", also known as "Embrace, extend, and exterminate", is a phrase that the U.S. Department of Justice found was used internally by Microsoft to describe its strategy for entering product categories involving widely used standards, extending those standards with proprietary capabilities, and then using those differences to disadvantage its competitors.
Read more about Embrace, Extend And Extinguish: Origin, The Strategy, Examples, Variant, Companies Other Than Microsoft
Famous quotes containing the words extend and/or extinguish:
“At any rate, the line is
Long and electric. Lean beyond and nod.
Be sprightly. Wave. Extend your hand and teeth.”
—Gwendolyn Brooks (b. 1917)
“Distant water cannot extinguish nearby fire.”
—Chinese proverb.