Career
He started his business making products by hand in his home. The product labels are crowded with statements of Bronner's philosophy, which he called "All-One-God-Faith" and the "Moral ABC". Many of Bronner's references came from Jewish and Christian sources, such as the Shema and the Beatitudes; others from poets such as Rudyard Kipling. They became famous for their idiosyncratic style, including hyphens to join long strings of words and the liberal use of exclamation marks. In 1947, while promoting his "Moral ABC" at the University of Chicago, Bronner was arrested and committed to a mental hospital in Elgin, Illinois, from which he escaped after shock treatments.
After moving his family several times, he settled in Escondido, California, where eventually his soap-making operation grew into a small factory. At his death in 1997, it produced more than a million bottles of soap and other products a year, but was still not mechanized. The firm has been the subject of many published articles and has supported many charitable causes.
Read more about this topic: Emanuel Bronner
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