Privacy Issues
Email tracking is used by individuals, email marketers, spammers and phishers, to verify that emails are actually read by recipients, that email addresses are valid, and that the content of emails has made it past spam filters. It can sometimes reveal if emails get forwarded (but not usually to whom). When used maliciously, it can be used to collect confidential information about businesses and individuals and to create more effective phishing schemes.
The tracking mechanisms employed are typically first-party cookies and web bugs.
If you are using email tracking or email marketing software, your company's privacy policy should state that you may utilize tracking devices such as cookies and web beacons.
Read more about this topic: Email Tracking
Famous quotes containing the words privacy and/or issues:
“Far from being the basis of the good society, the family, with its narrow privacy and tawdry secrets, is the source of all our discontents.”
—Sir Edmund Leach (20th century)
“How to attain sufficient clarity of thought to meet the terrifying issues now facing us, before it is too late, is ... important. Of one thing I feel reasonably sure: we can’t stop to discuss whether the table has or hasn’t legs when the house is burning down over our heads. Nor do the classics per se seem to furnish the kind of education which fits people to cope with a fast-changing civilization.”
—Mary Barnett Gilson (1877–?)