Email tracking is a method for monitoring the email delivery to intended recipient. Most tracking technologies utilize some form of digitally time-stamped record to reveal the exact time and date that your email was received or opened, as well the IP address of the recipient.
Email tracking is useful when the sender wants to know if the intended recipient actually received the email, or if they clicked the links. However, due to the nature of the technology, email tracking cannot be considered an absolutely accurate indicator that a message was opened or read by the recipient.
Most email marketing software provides tracking features, sometimes in aggregate (e.g. click-through rate), and sometimes on an individual basis.
Read more about Email Tracking: Read-receipts, Return-receipts, Email Marketing and Tracking, Privacy Issues, Opt-out, HP Email Tracking Scandal
Famous quotes containing the word tracking:
“Such is the art of writing as Dreiser understands it and practices it—an endless piling up of minutiae, an almost ferocious tracking down of ions, electrons and molecules, an unshakable determination to tell it all. One is amazed by the mole-like diligence of the man, and no less by his exasperating disregard for the ease of his readers.”
—H.L. (Henry Lewis)