Elephant Joke - History

History

In 1960 L.M. Becker Co of Appleton, Wisconsin released a set of 50 trading cards titled "Elephant Jokes". Elephant jokes first appeared in the United States in 1962. They were first recorded in the Summer of 1962 in Texas, and gradually spread across the U.S., reaching California in January/February 1963. By July 1963, elephant jokes were ubiquitous and could be found in newspaper columns, and in TIME and Seventeen magazines, with millions of people working to construct more jokes according to the same formula.

Both elephant jokes and Tom Swifties were in vogue in 1963, and were reported in the U.S. national press. Whilst the appeal of Tom Swifties was to literate adults, and gradually faded over subsequent decades, the appeal of elephant jokes was mainly to children, and has lasted. Elephant jokes began circulation primarily amongst schoolchildren, and have been discovered afresh by subsequent generations of children, remaining, in Isaac Asimov's words "favorites of youngsters and of unsophisticated adults".

Asimov discusses one particular elephant joke that he states is notable for the exceptional sophistication of its humour. The joke was told in the aftermath of the murder of Lee Harvey Oswald by Jack Ruby, who had walked into Dallas police headquarters carrying a gun, and, in Asimov's words, whilst still maintaining the absurdity necessary for elephant jokes "carried a quick overtone of chill rationality":

Q: What did the Dallas chief of police say when the elephant walked into the police station?
A: Nothing! He didn't notice.

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