Effect On Mainstream Popular Music
Around the mid-1990s, with the success of the big beat-sound exemplified by The Chemical Brothers and The Prodigy in the UK, and spurred by the attention from mainstream artists, including Madonna in her collaboration with William Orbit on her album Ray of Light and Australian singer Dannii Minogue with her 1997 album Girl, music of this period began to be produced with a higher budget, increased technical quality, and with more layers than most other forms of dance music, since it was backed by major record labels and MTV as the "next big thing".
According to a 1997 Billboard article, "he union of the club community and independent labels" provided the experimental and trend-setting environment in which electronica acts developed and eventually reached the mainstream. It cites American labels such as Astralwerks (The Future Sound of London, Fluke), Moonshine (DJ Keoki), Sims, and City of Angels (The Crystal Method) for playing a significant role in discovering and marketing artists who became popularized in the electronica scene.
Radiohead's Kid A (2000) found one of the most polarised critical receptions for an adoption of electronic sounds by a rock group, but the album also received wide acclaim, their next album Amnesiac (2001) further diverged into electronic style. and the band cited their debts to many electronic musicians, such as Autechre and Boards of Canada, in a recording which reached number one on the US album charts.
In the early 2000s, electronica-inspired post-punk experienced a revival, with rock bands such as Interpol and The Killers specifically drawing on the 1980s sound of New Order and The Cure.
With newly prominent music styles such as reggaeton, and subgenres such as electroclash, and favela funk, electronic music styles in the current decade are seen to permeate nearly all genres of the mainstream and indie landscape such that a distinct "electronica" genre of pop music is rarely noted.
Read more about this topic: Electronica
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—Friedrich Nietzsche (1844–1900)
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—Baruch (Benedict)