Advertising
In May 2010, EirGrid launched an advertising campaign aimed at communicating the need for an upgrade to the national grid and the need for public understanding and support for electricity infrastructure. The advertisement featured company staff speaking about the need to develop transmission infrastructure to provide supplies to customers, to support jobs and to bring on more renewable energy. The advertising campaign received negative coverage in one newspaper article. The article was based around the fact that there is only one national grid in Ireland, and that EirGrid has no competitors. EirGrid reacted by saying that the advertisements were made in order to raise awareness of the company among the Irish public, and without such awareness, the Grid25 project could fail.
Read more about this topic: Eir Grid
Famous quotes containing the word advertising:
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—Alice Foote MacDougall (1867–1945)