Advertising
In May 2010, EirGrid launched an advertising campaign aimed at communicating the need for an upgrade to the national grid and the need for public understanding and support for electricity infrastructure. The advertisement featured company staff speaking about the need to develop transmission infrastructure to provide supplies to customers, to support jobs and to bring on more renewable energy. The advertising campaign received negative coverage in one newspaper article. The article was based around the fact that there is only one national grid in Ireland, and that EirGrid has no competitors. EirGrid reacted by saying that the advertisements were made in order to raise awareness of the company among the Irish public, and without such awareness, the Grid25 project could fail.
Read more about this topic: Eir Grid
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)
“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
—Debbie Taylor (20th century)